Modelo Especial Continues to Outsell Bud Light, Securing Top Spot for Second Month
TL;DR
Modelo Especial, produced by Constellation Brands, has become the top-selling beer brand in the United States for the second consecutive month, surpassing Anheuser-Busch InBev's Bud Light. Bud Light's sales have declined following a backlash from conservatives over a social media promotion involving a transgender influencer. The sales of Bud Light and Budweiser dropped significantly, while Modelo Especial saw an increase in sales. The controversy has also affected other AB InBev beer brands, and retailers like Target have faced criticism for their handling of LGBTQ+ merchandise.
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