Netflix's Advertising Tier Gains 5 Million Monthly Active Users.

1 min read
Source: Hollywood Reporter
Netflix's Advertising Tier Gains 5 Million Monthly Active Users.
Photo: Hollywood Reporter
TL;DR Summary

During its virtual upfront presentation, Netflix announced that its nascent advertising tier has nearly five million global monthly active users, with a median age of 34, six months after launch. The company says the ads member base has “more than doubled” since early this year. Netflix also unveiled new sponsorship opportunities and promised further evolution on the ads front, with executives planning on "innovating" and working on "similar breakthroughs in advertising" that "can be just as impactful" as their content.

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