Starbucks Boosts Health-Focused Offerings Amid Turnaround Success
TL;DR
Starbucks plans to launch a protein cold foam topping by the end of 2025, adding 15 grams of protein to cold beverages without sugar, in response to the rising popularity of health-focused coffee options and the protein trend among Gen Z and fitness enthusiasts.
Topics:business#business#consumer-preferences#health-trend#menu-innovation#protein-cold-foam#starbucks
- The high-protein trend is coming for your Starbucks order Business Insider
- Starbucks Earnings Show Same-Store Sales Slid Amid Turnaround Effort The New York Times
- Starbucks Accelerates Health and Wellness Innovation Through the Starting 5 Starbucks Coffee
- Jim Cramer: Buy Starbucks as shares give up their post-earnings gains CNBC
- Starbucks Says Turnaround Plan Is Proceeding Ahead of Schedule Bloomberg
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