Tag

Menu Innovation

All articles tagged with #menu innovation

Chipotle says value perception is improving as it rolls out cheaper, high-protein options
business25 days ago

Chipotle says value perception is improving as it rolls out cheaper, high-protein options

Chipotle reports Q2 revenue of $3.3B (up 9.3% YoY) and says brand tracking shows improved value perception across all income groups. CEO Scott Boatwright emphasizes value comes from more than discounts—convenience, execution, and menu innovation matter—and notes cheaper, high-protein items have been introduced (e.g., $3.50 Single Chicken Taco and $3.82 High-Protein Adobo Chicken Cup) as the chain works to address customer affordability.

Red Lobster's New CEO Revives Chain by Listening to Customers
business1 year ago

Red Lobster's New CEO Revives Chain by Listening to Customers

Red Lobster, under new CEO Damola Adamolekun, has officially retired its popular but financially damaging Endless Shrimp promotion, focusing instead on menu innovation, value deals, and customer engagement to stabilize and revitalize the brand after emerging from bankruptcy. The company also reassures that U.S. tariffs on imported seafood will not lead to price hikes, as most key seafood is sourced domestically or from exempted regions.

The Hidden Origin of Olive Garden’s Top Special
business1 year ago

The Hidden Origin of Olive Garden’s Top Special

Olive Garden's popular 'endless' breadsticks, soup, and salad originated in 1982 as a cost-effective way to manage demand and have become a core part of its brand identity, offering value and fostering customer loyalty despite profitability pressures. The chain continues to emphasize these offerings, which contribute to its recent sales growth and customer retention, with no plans to alter this tradition.

McDonald's Reintroduces Fan-Favorite Snack Wraps on July 10
business1 year ago

McDonald's Reintroduces Fan-Favorite Snack Wraps on July 10

McDonald's is bringing back the popular Snack Wrap on July 10 after nearly a decade, responding to customer demand and aiming to boost sales amid a challenging fast-food market. The new version features simplified options with fewer flavors and is part of McDonald's strategy to compete in the growing chicken segment and attract cost-conscious consumers during inflationary times.

"McDonald's Unveils New Burgers Nationwide, Hamburglar Hits the Road"
food-and-dining2 years ago

"McDonald's Unveils New Burgers Nationwide, Hamburglar Hits the Road"

McDonald's is rolling out new and improved versions of its Big Mac and Double Cheeseburger, featuring softer buns, more sauce, and cooked onions. To mark the occasion, the Hamburglar is making a comeback and hitting the road in a custom getaway car, the Burgercuda, complete with burger-themed details. Fans can scan a QR code on the car to receive rewards like an Arch Card and Hamburglar-inspired swag.

McDonald's Unveils Ambitious Expansion Plans with CosMc's Chain and Loyalty Program
business2 years ago

McDonald's Unveils Ambitious Expansion Plans with CosMc's Chain and Loyalty Program

McDonald's is testing a new restaurant format called CosMc's, which aims to attract afternoon snackers and compete with chains like Starbucks and Dunkin'. The company plans to open 10 CosMc's restaurants, offering customizable drinks and treats, and will study the results before deciding on further expansion. McDonald's also announced plans to open nearly 10,000 restaurants worldwide over the next four years, reaching a total of 50,000 restaurants. The company is focusing on menu innovation, delivery services, and new technology partnerships to drive growth.