
Chipotle says value perception is improving as it rolls out cheaper, high-protein options
Chipotle reports Q2 revenue of $3.3B (up 9.3% YoY) and says brand tracking shows improved value perception across all income groups. CEO Scott Boatwright emphasizes value comes from more than discounts—convenience, execution, and menu innovation matter—and notes cheaper, high-protein items have been introduced (e.g., $3.50 Single Chicken Taco and $3.82 High-Protein Adobo Chicken Cup) as the chain works to address customer affordability.












