Swatch shuts UK stores as Royal Pop watch frenzy sparks safety concerns
TL;DR
Swatch closed UK stores and cancelled London’s launch amid safety concerns after crowds queued for the limited Royal Pop pocket watch, a collaboration with Audemars Piguet. Stores in several cities remained shut, long queues drew police attention, the eight-model line is priced from £335 with online resale bids up to £16,000, and the Dubai launch was canceled due to turnout.
- Swatch shuts stores after crowds queue for new watch BBC
- Here’s Your First Look at the Swatch x Audemars Piguet Royal Pop GQ
- This historic watchmaking house is ‘breaking the industry narrative’ Euronews
- Why Audemars Piguet’s Swatch Collaboration Is Dividing The Watch Industry Forbes
- New Yorkers create encampment for $400 fad watch — filled with paid line-sitters and a shocking overdose New York Post
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