"Taco Bell Triumphs in 'Taco Tuesday' Trademark Battle and Leverages it for Marketing Success"
TL;DR
Taco John's and Taco Bell have reached an agreement to terminate their trademark dispute over the phrase "Taco Tuesday." The popular phrase, used by both fast-food chains, has been the subject of a legal battle for years. The terms of the agreement were not disclosed, but it brings an end to the ongoing tussle between the two companies.
- Taco John's, Taco Bell Terminate 'Taco Tuesday' Trademark Tussle - WSJ The Wall Street Journal
- Taco Bell helps to free Taco Tuesday trademark from Taco John's Axios
- Taco John's drops Taco Tuesday trademark Nation's Restaurant News
- Taco Bell wins 'Taco Tuesday' trademark war after turning dispute into marketing blitz starring Lebron James Daily Mail
- Taco Bell is collecting loyalty members' input for its sauce packet redesign Nation's Restaurant News
- View Full Coverage on Google News
Want the full story? Read the original reporting
Read on The Wall Street Journal