The Impact of Dylan Mulvaney's Bud Light Ad on the Beer Industry

Bud Light is facing a boycott from some on the right after partnering with a transgender influencer for a paid sponsorship deal. While some liquor store owners have reported a dip in sales, boycotts tend to damage a company's reputation more than its bottom line. Bud Light's parent company, Anheuser-Busch InBev, is worth over $100 billion and has a diverse portfolio of brands. The company has made donations to anti-LGBTQ and anti-trans politicians in the past, and this partnership is ultimately about generating profits.