The Lingering Impact of the Dylan Mulvaney Fiasco on Bud Light Sales.

Local vendors in Arkansas reported that sales of Bud Light have slowed down due to the controversy surrounding the brand's marketing tie-up with transgender social media influencer Dylan Mulvaney. Bud Light sales have dropped by 21% in the week ending April 22, while rivals such as Miller Lite and Coors Lite have seen an uptick in sales. Anheuser-Busch said it will triple its marketing spending in the US this summer to boost sales. However, some owners and operators of liquor stores in Arkansas said they haven’t noticed a drop off in Bud Light sales.