"Wendy's Abandons Surge Pricing Plans Amid Backlash"
TL;DR
Wendy's CEO initially mentioned plans for "dynamic pricing" using digital menu boards, sparking concerns of surge pricing, but the company later clarified that it will not implement surge pricing or raise prices during peak hours. The fast-food chain plans to invest $20 million in high-tech menu boards that can update prices in real-time. While some restaurants have seen success with dynamic pricing, experts warn that consumers may view it as a ripoff, especially as Wendy's menu costs have already risen 35% due to inflation between 2022 and 2023.
- Wendy's scrambles to 'clarify' plans for 'dynamic pricing' — claims it won't raise menu prices during peak hours New York Post
- Wendy's Is Going to Introduce Dynamic Pricing Food & Wine
- Wendy’s ‘Will Not Implement Surge Pricing,’ Spokesperson Says TODAY
- Wendy's on surge pricing for burgers: Never mind Quartz
- Wendy's Surge Pricing Is Off the Menu After Internet Beef Gizmodo
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