KFC introduced 'Go Buckets' at participating U.S. locations on October 5, 2026, priced at $3.49. The new item pairs chicken with potato wedges or fries and is designed to fit in car cupholders. The launch coincides with the release of a new Sour Cherry Lemonade, targeting the growing trend of off-meal snacking.
KFC introduced 'Go Buckets' on October 5, 2026, a new menu item priced at $3.49 that pairs chicken with fries or wedges. Designed to fit in car cupholders, the product targets the growing trend of snacking outside traditional mealtimes, with 87% of U.S. consumers reporting off-meal snacking.
A Business Insider taste test ranks Burger King's updated Whopper as the best among major chain signature burgers, edging out Wendy's Dave's Single and McDonald's Big Mac. The Whopper's new packaging, bun, and mayonnaise improved its texture and flavor, contributing to recent sales growth for Burger King.
A comparative taste test by Tasting Table concludes that McDonald's breakfast sandwiches offer superior flavor consistency and variety compared to Burger King. While Burger King relies heavily on its Croissan'wich line, McDonald's provides distinct options like the Egg McMuffin and McGriddle. The McDonald's bacon, egg, and cheese McGriddle was highlighted by Mashed as the best overall item due to its sweet-savory balance, whereas Burger King's biscuit sandwich was criticized for being dry and bland.
McDonald’s is piloting a new advertising business called the McDonald’s Media Network, starting with third-party ads on digital drive-thru screens at 450 company-owned U.S. locations. The initiative, announced at the September 23 Investor Day, aims to generate high-margin revenue to offset rising costs and support restaurant modernization. While currently limited to corporate-owned sites, the network could eventually expand to self-order kiosks and menu boards across all locations, with executives projecting it could reach $1 billion in annual revenue.
KFC has opened a prototype restaurant called 'Open House' in McKinney, Texas, to test a modernized brand experience. The concept blends Art Deco aesthetics with digital ordering and expanded menus, including breakfast and late-night options. KFC U.S. President Catherine Tan-Gillespie stated the goal is to make the brand relevant in daily eating decisions while preserving its core identity.
McDonald's announced an $8.5 billion investment plan through 2036 to modernize its global restaurants, reintroduce colorful indoor playgrounds, and retrain staff. The move aims to reverse a 20% stock decline and address customer dissatisfaction with minimalist designs and self-service technology. Key initiatives include expanded hand-breaded chicken, AI-driven kitchen efficiency, and a new value menu to compete with Burger King and Chick-fil-A.
Senate Democrats have reintroduced the Stop Wall Street Looting Act, a bill first proposed in 2019 that would hold private equity firms directly liable for the debts, legal judgments, and pension obligations of the companies they acquire. The legislation aims to curb the practice of leveraged buyouts, where firms load acquired companies with debt and extract management fees, often leading to bankruptcy. While the bill faces significant hurdles in the current Republican-controlled Congress, its reintroduction signals a key Democratic priority for the upcoming midterm elections. Critics argue the measure could harm economic growth and public pension funds, while supporters contend it is necessary to protect workers and consumers from exploitative financial practices.
McDonald's announced an $8.5 billion investment over the next decade to modernize its global restaurant network and adapt to shifting consumer habits. The plan includes expanding hand-breaded chicken, introducing high-protein items for GLP-1 drug users, and deploying AI tools to improve efficiency. While the strategy aims to boost productivity and market share, shares dropped 5% on the news due to the high cost of implementation.
McDonald's is launching protein-focused menu items, including bowls and egg bites, to target consumers using GLP-1 weight-loss drugs. The company is also investing $8.5 billion in franchise modernization and AI automation through 2036.
McDonald's is piloting a new advertising network by displaying third-party brand ads on digital drive-thru menu boards after customers place orders. The initiative, currently limited to 450 company-owned U.S. locations, aims to generate high-margin revenue to offset slowing sales and rising costs. Executives project the venture could eventually reach $1 billion in annual revenue, mirroring successful retail media networks operated by Amazon and Walmart.
McDonald's announced an $8.5 billion investment through 2036 to revitalize its brand, including restaurant remodels, employee retraining, and menu expansions targeting high-protein consumers. The move aims to counter slow growth and intense competition from rivals like Burger King.
McDonald's is testing menu items like bowls and grilled chicken to appeal to customers using GLP-1 weight-loss drugs. The move aims to capture a growing demographic that seeks lower-calorie, higher-protein options. This strategy reflects a broader industry shift toward health-conscious fast food as GLP-1 usage expands.
McDonald's has unveiled a decade-long 'Next' strategy involving an $8.5 billion investment to modernize restaurants and expand its chicken and beverage offerings. The move aims to capture 1.5 percentage points of market share in these categories by 2030 while maintaining its beef leadership, responding to rising beef costs and shifting consumer preferences.
McDonald's is piloting a new advertising business by displaying third-party brand ads on digital drive-thru menu boards after customers place orders. The initiative, currently limited to 450 company-owned U.S. locations, aims to generate high-margin revenue to offset slowing sales and rising costs. Executives project the venture could eventually reach $1 billion in annual revenue, mirroring successful retail media networks operated by Amazon and Walmart.