"Why Millennials and Gen Z Love American Express"

American Express has successfully attracted millennials and Gen Z by updating its benefits to include perks like travel points, Uber credits, and exclusive event access. This strategy has led to a significant increase in young customers, with 60% of new acquisitions and 75% of new platinum and gold accounts coming from these age groups. The company has maintained its prestige while becoming a popular status symbol among younger, affluent consumers.