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David Beckham Joins AliExpress as Global Ambassador for Euro 2024 Campaign

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Source: BBC.com
David Beckham Joins AliExpress as Global Ambassador for Euro 2024 Campaign
Photo: BBC.com
TL;DR

David Beckham has signed a deal to be a global ambassador for AliExpress, an online retail platform owned by Alibaba, ahead of the UEFA EURO 2024 tournament in Germany. Beckham will promote AliExpress' Score More campaign during the games, as the company aims to engage football fans with prizes and promotions. The financial details of the deal were not disclosed.

Topics:businessbusinesssports#alibaba#aliexpress#businesssports#david-beckham#sponsorship#uefa-euro-2024
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  1. Beckham: Ex-England captain in deal with Euros sponsor AliExpress  BBC.com
  2. David Beckham becomes ambassador for Chinese tech group sponsoring Euro 2024  The Guardian
  3. David Beckham partners with Alibaba  Business Insider
  4. Alibaba's AliExpress recruits Beckham to 'score more' global sales  Reuters.com
  5. David Beckham Unveiled as AliExpress Global Ambassador Kicking Off with the Launch of a UEFA EURO 2024™ Campaign APAC - English  PR Newswire

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