All articles tagged with #sponsorship
Despite back-to-back titles, Dodgers fans face record costs as a billionaire payroll and a new Uniqlo field sponsorship drive prices up: opening-day tickets near $200, a Dodger Dog around $30, and a family of four about $413, all amid soaring revenues and massive contracts that critics say prioritize profits over fan affordability.
The Phillies are rebranding the Harry the K’s concession area at Citizens Bank Park as the Ghost Energy Deck due to a sponsorship with the Ghost lifestyle brand. The team says Kalas’s legacy will still be honored—his post-win “High Hopes” singing on PhanaVision will continue, the Kalas statue remains, and the broadcast booth is still named for him.
MLB reportedly struck an exclusive sponsorship with Polymarket, valued at up to $300 million per year over three years (one source cites $150 million per year). If accurate, the deal would dwarf past sponsorships like the NFL’s roughly $1 billion over five years ($200 million per year) and highlights the growing scale of betting/prediction-market sponsorships and a potential for even larger NFL deals with platforms like Polymarket or Kalshi.
The NFL has named Kraft Heinz its first-ever global condiment partner, with the deal set to begin at the 2026 draft, signaling the league's aggressive monetization of sponsorships and tying a food-brand to NFL branding beyond on-field action.
ABC Health in talks to pull the upcoming season of The Bachelorette led by Taylor Frankie Paul amid her alleged domestic assault; Cinnabon has already pulled its sponsorship, and Variety says the premiere remains on track for March 22. The report, attributed to Rob Shuter's Naughty But Nice substack and Star Magazine, marks a potential crisis for the show’s launch.
SXSW’s 2026 edition will be shorter and decentralized, moving festival activity to hotel clubhouses after the demolition of the Austin Convention Center. Despite staffing shakeups, visa and sponsorship hurdles, organizers insist the event will return to Austin, with discounted 2027 badges already on sale and film/TV and music programming continuing to anchor the festival’s identity.
Tyson Foods expands its partnership with the University of Arkansas by adding jersey patches on all 19 Razorback varsity teams and serving as the Official Protein under a multi-year deal starting with the 2026-2027 season.
Arkansas announced a five-year sponsorship with Tyson Foods, placing Tyson logos on jersey patches for all 19 Razorbacks sports beginning in 2026-27 and on campus playing surfaces, with terms undisclosed and the athletics director calling it the most lucrative corporate sponsorship in college athletics.
Arkansas announced an exclusive, multi-faceted sponsorship with Tyson Foods that will place Tyson’s logo on all 19 Razorbacks varsity teams’ uniforms starting in the 2026-27 season, with logos on fields and broadcast backdrops and brand-ambassador programs. Terms haven’t been disclosed, but the deal is billed as the most comprehensive sponsorship in college sports history and involves Razorbacks donor John Tyson, signaling a major shift toward outside investment in college athletics.
Verizon weighs trimming its NFL sponsorships as part of cost-cutting; U.S. oil stocks stall despite a rally in crude amid doubts about its durability; Louisiana’s Charlie’s Law raises private preschool compliance costs, potentially pushing tuition higher and straining budgets.
Kotaku reports that DrDisrespect staged a Marathon sponsorship tease ahead of the server slam, prompting Bungie to publicly deny any paid partnership; Beahm celebrates the stunt as a win, continuing a pattern critics say tests authenticity in the algorithm-driven era.
As Los Angeles gears up for the 2028 Summer Games, leadership questions dog LA28 after Epstein-related disclosures about chairman Casey Wasserman and calls for his resignation, while IOC concerns over sponsorship and optics persist. Compounding worries are infrastructure delays, notably the LAX People Mover now slated for late 2026 and a lagging D Line extension, as the city pursues a “no-build Olympics” using existing venues. LA lists 28 projects to complete by 2028, about a third of which are finished. The plan includes expanding soccer to six U.S. cities, including a Rose Bowl finale, and officials say they’re studying Milan-Cortina for lessons, even as critics warn the timeline remains tight.
Cadillac revealed its first Formula 1 car livery in a Super Bowl ad, showing a two-sided scheme—gray/white on the left and black on the right—on a Ferrari-powered challenger whose name hasn’t been disclosed; sponsors spotted include TWG, Jim Beam, Claro, Telcel, and Tommy Hilfiger, and with Perez and Bottas returning to drive, Cadillac frames the livery as a bold, unmistakably American identity for its debut F1 season.
Mercedes has secured a multi-year Microsoft sponsorship starting in 2026, shifting allegiance from Alpine. The Microsoft logo will appear on the W17 and drivers’ overalls, with the deal expanding Microsoft Azure and AI capabilities to boost computing, simulations, race strategy, and cross‑team analytics.
Despite MindsEye's disastrous launch and only a trickle of players on Steam, the developers/publisher continued funding sponsored streams after the December 2025 patch, with Criken and other top creators promoting the game and even being allowed to say whatever they want. The move hasn’t moved the needle on player counts, and the sponsorships appear unlikely to salvage MindsEye's reputation or sales.