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All articles tagged with #sponsorship

Kerr's kit moment sparks brands-vs-country funding row after Ultimate Championship win
sports25 days ago

Kerr's kit moment sparks brands-vs-country funding row after Ultimate Championship win

Josh Kerr claimed Britain's first Ultimate Championship 1500m title in Budapest and deliberately covered the Nike logo on his GB kit, donning Brooks spikes to spotlight his personal sponsor amid debates over funding for national teams. The Ultimate Championship is a star-focused, high-prize event with no country medal table, highlighting how athletes' sponsorships and UK Sport funding intersect and potentially shaping future editions.

via BBC|
#funding#great-britain#josh-kerr
Rugby’s Greatest Rivalry Goes All-In on the U.S. Market
world29 days ago

Rugby’s Greatest Rivalry Goes All-In on the U.S. Market

South Africa and New Zealand are staging the fourth Test in Baltimore as a high-stakes “money game,” expecting up to $8 million in profit to be split 50–50 and backed by American sponsors like Nike and Coca‑Cola. World Rugby is betting on the U.S. as the sport’s key growth market to build a large audience ahead of the 2031 World Cup, turning the rivalry into a premium, repeatable property while balancing on-field competitiveness and broader implications for smaller nations and player welfare.

via The New York Times|
#growth-market#rugby#sponsorship
Controversial Co-Brand Ad Triggers Leadership Shake-Up in Golf Marketing
business1 month ago

Controversial Co-Brand Ad Triggers Leadership Shake-Up in Golf Marketing

Following a controversial co-branded driver ad, Callaway ends its partnership with Good Good Golf and ousts its own content head Alex Upegui, while Good Good fires its VP of brand and marketing Jeffrey Lefkovits and trims staff; the fallout also hits Good Good's sponsorships—with the PGA Tour event and related programming canceled—and major retailers pulling its products, as both companies overhaul their content approval processes.

via Front Office Sports|
#advertising#business#callaway
PGA Tour condemns Good Good Golf ad as sponsor fallout follows violence depiction
business1 month ago

PGA Tour condemns Good Good Golf ad as sponsor fallout follows violence depiction

A controversial Good Good Golf ad for a Callaway Quantum Driver collaboration depicted co-founder Garrett Clark shoving a female golfer, prompting swift backlash from the PGA Tour and sponsors; the video was taken down, and Good Good Golf and Callaway apologized while revising their approval processes. The incident sparked renewed discussion about gender in golf and affected a sponsor’s involvement with the reality show, highlighting tensions between brand messaging and industry values.

via NBC News|
#advertising#business#controversy
Golf Channel Scrubs Big Break Premiere After Golf Galaxy Bails Over Controversial Ad
entertainment1 month ago

Golf Channel Scrubs Big Break Premiere After Golf Galaxy Bails Over Controversial Ad

The Golf Channel postponed the Big Break x Good Good premiere after its title sponsor Golf Galaxy withdrew branding amid backlash over a controversial Good Good ad, prompting production updates and a potential re-edit; encore Payne Stewart Award coverage will air tonight as the sponsor situation and sponsorship terms remain in flux.

via The Hollywood Reporter|
#big-break#entertainment#golf-channel
Dutch GP to bow out after 2026 amid financial concerns
sports1 month ago

Dutch GP to bow out after 2026 amid financial concerns

Formula 1 will end the Dutch Grand Prix at Zandvoort after 2026 because the circuit must stand on its own financially, lacking government backing despite strong crowds and sponsorship; a rotation is unlikely, but Zandvoort could serve as a standby for replacements, with Imola and a potential German GP mentioned as near-term alternatives, preserving the event’s legacy.

via Autosport|
#dutch-grand-prix#finances#formula-1
Progressive Expands Game-Day Presence Across 13 College Football Programs
business1 month ago

Progressive Expands Game-Day Presence Across 13 College Football Programs

Progressive Insurance is expanding its college football game-day footprint to 13 programs, adding on-field branding, LED signage, in-game video-board features, and digital/social integrations across Boise State, Colorado, Georgia, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC, and Wake Forest. The sponsorship, backed by Learfield, aims to boost fan engagement and support student-athletes as the 2026 season kicks off the weekend of Aug. 29.

via On3|
#brand-activation#business#college-football
JPMorgan Bets Nine Figures on Global Sponsorship for LA 2028 Olympics
business1 month ago

JPMorgan Bets Nine Figures on Global Sponsorship for LA 2028 Olympics

JPMorgan Chase becomes the Olympics' first global banking partner for the 2028 Los Angeles Games in a nine-figure deal, likely north of $200 million for a four-year cycle, granting exclusive marketing rights under the revamped Olympic Partners program. The move accompanies a broader push into sports sponsorship, including hiring over 100 additional Southern California bankers to support the LA Games and a focus on brand strength, client engagement, and employee pride to measure ROI.

via CNBC|
#branding#business#jpmorgan
Kawhi Leonard Linked to Second Multimillion-Dollar Sponsorship With Clippers’ Daktronics, Report Claims
sports2 months ago

Kawhi Leonard Linked to Second Multimillion-Dollar Sponsorship With Clippers’ Daktronics, Report Claims

Yahoo Sports reports Kawhi Leonard was allegedly hired by Daktronics for a multimillion-dollar sponsorship tied to the Clippers’ Intuit Dome video board, with sources claiming he did little to no work and that the deal could be a way to sidestep the NBA salary cap. The piece notes this follows scrutiny of his Aspiration sponsorship and references an NBA investigation into Leonard, Ballmer, and the Clippers, with potential sanctions or a settlement possibly not resolved until 2027; Clippers deny any wrongdoing.

via Yahoo News Singapore|
#daktronics#kawhi-leonard#los-angeles-clippers
Jersey Patch Gold Rush Rewrites College Sports Revenue
business2 months ago

Jersey Patch Gold Rush Rewrites College Sports Revenue

With NCAA rules allowing up to two extra commercial logos on uniforms this season, major jersey-patch deals are becoming a central NIL/revenue strategy. Notre Dame and Ohio State have already inked patches worth about $18-20M per year and $15-17M per year respectively (Notre Dame with SoFi for six years; Ohio State with JPMorgan Chase across all 36 varsity sports). The trend is accelerating: a Big 12 conference-wide Monster Energy deal at about $20M, and Michigan State’s reported $40M over 10 years with MSU Federal Credit Union illustrate patch value far outpacing many pro deals. Kentucky’s rights partner JMI is actively seeking a sponsor, with Kroger among potential candidates. Patch size is capped at four square inches, but these deals signal a seismic shift in how NIL revenue is monetized across college sports.

via On3|
#business#college-sports#jersey-patches