Instagram Trials TV-Style Longform Episodic Content
TL;DR
Instagram is testing a TV-style, horizontal video experience on Instagram for TV (starting with Samsung devices) and will experiment with longer-form, episodic storytelling and live creator experiences, plus enabling TV viewing of Stories and casting reels. The move widens Instagram’s reach into traditional television formats to attract more TV viewers and give creators new serialized storytelling opportunities, amid competition from YouTube and TikTok for screen time.
- It’s Not TV. It’s Instagram: App Is Testing Longform, Episodic Storytelling on TV The Hollywood Reporter
- Instagram Expands To Samsung Smart TVs Joining Amazon Fire & Google TV Deadline
- Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app TechCrunch
- Instagram for TV Gets Bigger, With New Ways to Watch Together meta.com
- Instagram on TV: Social media app branching out into alternative content (NFLX:NASDAQ) Seeking Alpha
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