Warner Bros. Discovery's Upfront Reveals Max as the Real Star with New Ad Solutions and Partnerships.

Warner Bros. Discovery held its 2023 upfront presentation with no stars in attendance due to the writers strike. The presentation covered each of its key divisions, including HBO, Max, CNN, Food Network, HGTV, and Discovery. The focus was on the upcoming launch of the combined HBO Max-Discovery+ product, Max, which will have an ad-supported tier. Several titles starring A-list talent were revealed, including two new Food Network series hosted by Selena Gomez and a “Shark Week” collaboration with “Aquaman” Jason Momoa. CEO David Zaslav did not address the crowd himself.