Lego's Shift to Oil-Free Bricks Derailed, Financial Times Reports

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Source: Reuters
Lego's Shift to Oil-Free Bricks Derailed, Financial Times Reports
Photo: Reuters
TL;DR

Lego has abandoned its plans to replace oil-based plastics in its bricks with a more sustainable alternative after finding that the new material would result in higher carbon emissions. The company had been testing hundreds of materials, including recycled polyethylene terephthalate (RPET), but was unable to find a suitable alternative that would maintain the same color, shine, and sound as the original bricks. Lego had previously pledged to transition to sustainable materials by the end of the decade.

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