Ferrari Q2: Personalization and New Models Drive Momentum

Ferrari reported Q2 revenue €1.94B, EBITDA €755M, and industrial free cash flow €275M, boosted by a richer model mix and a personalization push now representing over 20% of cars and spare-parts revenue. The order book extends through 2027, and management raised full-year guidance as Ferrari launches the electric Luce and the limited-edition 12Cilindri Manuale. Higher costs are expected in the second half (SG&A, R&D, depreciation), while U.S. deliveries were softer due to model transitions and longer personalization lead times, with stronger growth in Europe, the Middle East, and Africa."