
Ferrari’s Luce sells for $40M, setting a new auction record for a new car
A bespoke Ferrari Luce—the marque’s first fully electric model—sold for a record $40 million at Monterey Car Week, breaking the record for the highest price ever paid for a new car at auction; proceeds go to the Ferrari Foundation for educational initiatives. The Chassis 0 car features a bubble-like design and exclusive finishes, while the publicly available Luce is priced around €550,000 with deliveries starting in late 2026 and first customer deliveries in 2027.













