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Luce

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Ferrari’s Luce EV design backfires, blurring the brand’s identity
technology1 month ago

Ferrari’s Luce EV design backfires, blurring the brand’s identity

Ferrari’s first all-electric model, the Luce, developed with LoveFrom (Jony Ive/Marc Newson), debuted amid widespread mockery for a bland, mass-market look that clashes with Ferrari’s heritage, despite impressive specs (four motors, 1,035 hp, ~500 km range) and optimism from leadership. Critics—designers, officials, and investors—say the styling sacrifices brand identity, sparking stock dips and broad debate about Ferrari’s strategy as it eyes growth, including in China, while executives insist interest remains strong.

Ferrari's Luce EV Debuts Radical Two-Tone Design by LoveFrom
technology1 month ago

Ferrari's Luce EV Debuts Radical Two-Tone Design by LoveFrom

Ferrari's first electric model, the Luce, is a five-door, five-seat crossover with a four-motor setup, designed to maximize interior space and efficiency. Its standout feature is a two-tone exterior that visually separates the passenger cell from the shell, a look developed by LoveFrom (Jony Ive) and Mark Newson. The interior aims for coherence with the exterior and emphasizes aerodynamics, while the car carries a steep price around €550,000 (~$640,000) and has sparked mixed reactions.

Ferrari’s First EV Sparks Apple‑Style Backlash
business1 month ago

Ferrari’s First EV Sparks Apple‑Style Backlash

Ferrari unveils its first fully electric car, the Luce, a $640,000 four‑door sedan designed with Jony Ive’s LoveFrom that fans compare to an iPhone, prompting memes and a debate over whether the brand’s legacy can translate to EVs. Ferrari marketing frames it as a bridge between San Francisco and Maranello, but investors have pushed the stock down about 8% amid broader EV headwinds and subsidy cuts.

Luce EV Under Fire From Ferrari’s Longtime Leader
technology1 month ago

Luce EV Under Fire From Ferrari’s Longtime Leader

Ferrari's Luce EV has sparked controversy after former chairman Luca di Montezemolo warned that an electric Ferrari could 'destroy a legend,' even suggesting removing the prancing horse branding; the piece notes the car's radical design, branding options (Prancing Horse or Scuderia Shields), and the broader debate over whether this shift can maintain Ferrari’s identity while appealing to buyers.

Ferrari's Luce Electric Debuts with Ive-Designed Aesthetics, Sparks Mixed Reception
technology1 month ago

Ferrari's Luce Electric Debuts with Ive-Designed Aesthetics, Sparks Mixed Reception

Ferrari unveils its first fully electric car, the Luce, a 1,035-horsepower five-seater with a 330-mile range, 0–60 mph in 2.5 seconds and a top speed near 200 mph. Designed with LoveFrom (Jony Ive and Marc Newson), it features a glass-and-aluminum look reminiscent of Apple products. Preorders begin in Italy by the end of May, with US deliveries planned for next spring; price is 550,000 euros (~$640,000). The reveal arrives as luxury automakers reassess EV timelines, and online reaction is polarized, praising the design from some and criticizing it from others; Ferrari’s stock briefly dipped after the announcement.

Ferrari's Luce Debuts as the Prancing Horse's Bold Electric Four-Door
technology1 month ago

Ferrari's Luce Debuts as the Prancing Horse's Bold Electric Four-Door

Ferrari unveils the Luce, its first four-door BEV designed with LoveFrom; the exterior polarizes but the cabin is stunning, featuring a pivoting infotainment screen and tactile aluminum trim. Powered by four motors for up to 1,035 hp from a 122 kWh 800V pack, with 350 kW charging and an estimated 330-mile WLTP range, plus advanced torque-vectoring and multiple drive modes; priced around €550,000 for Europe.

Ferrari unveils Luce, its first all-electric flagship with 1,000+ hp
business1 month ago

Ferrari unveils Luce, its first all-electric flagship with 1,000+ hp

Ferrari revealed Luce, its first fully electric car, a four-door, five-seat flagship developed with designer Jony Ive and LoveFrom, priced at €550,000 ($640,000). The Luce packs four motors for over 1,000 hp, a top speed above 310 kph, a range over 500 km, and a luxury interior, with deliveries due in Q4 2026 as Ferrari targets broader markets such as China while maintaining its high-end image.

Ferrari Luce debuts as the marque’s first EV, shaped by Jony Ive and LoveFrom
transportation1 month ago

Ferrari Luce debuts as the marque’s first EV, shaped by Jony Ive and LoveFrom

Ferrari has unveiled its first electric vehicle, the Luce, designed in collaboration with Jony Ive and Mark Newson’s LoveFrom. LoveFrom was allowed to define the design direction from the outset, inside and out, with a minimalist exterior and a highly buttoned interior. The four-motor, 1,035-horsepower EV is Ferrari’s second four-door model and five-seat car; pricing starts at €550,000 in Italy, with no US price announced yet.

Ferrari Unveils Luce, Its First All-Electric GT
technology1 month ago

Ferrari Unveils Luce, Its First All-Electric GT

Ferrari reveals Luce, its first electric car, a four-motor GT with over 986 hp from a 122 kWh battery, a 329-mile WLTP range, 350 kW charging, 2.5-second 0–62 mph time, and a 192 mph top speed. It weighs about 5,070 lb with a 47:53 split, features an Apple‑inspired interior co-designed with LoveFrom, and will be built at a new Maranello EV plant; pricing rumors place it around €550,000. Ferrari reiterates a mixed future for ICE, hybrids, and EVs, with a livestream debut in Rome scheduled today.