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Luce

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Ferrari’s Luce sells for $40M, setting a new auction record for a new car
business18 days ago

Ferrari’s Luce sells for $40M, setting a new auction record for a new car

A bespoke Ferrari Luce—the marque’s first fully electric model—sold for a record $40 million at Monterey Car Week, breaking the record for the highest price ever paid for a new car at auction; proceeds go to the Ferrari Foundation for educational initiatives. The Chassis 0 car features a bubble-like design and exclusive finishes, while the publicly available Luce is priced around €550,000 with deliveries starting in late 2026 and first customer deliveries in 2027.

Ferrari's Luce hits a $40m sale at Monterey, redefining new-car auctions
automobiles18 days ago

Ferrari's Luce hits a $40m sale at Monterey, redefining new-car auctions

Ferrari’s first fully electric model, the Luce designed by Jony Ive, sold for $40 million at Sotheby’s during Monterey Car Week, a new-car auction record that far surpassed its roughly $1.1 million presale estimate; the one-off car benefits the Ferrari Foundation, and despite controversy over its design and a leadership shake-up, Ferrari is pursuing strong Luce uptake with an eye on around 500 units this year and a solid 2026 target.

Ferrari's Tailor-Made EV Fetches $40 Million at Charity Auction
business18 days ago

Ferrari's Tailor-Made EV Fetches $40 Million at Charity Auction

A personalized model of Ferrari’s first fully electric car, the Luce, sold for $40 million at Sotheby’s charity auction during Monterey Car Week, setting a record for a new car sold at auction; proceeds go to Ferrari’s educational foundation. The sale followed the Luce’s unveiling, which had sparked skepticism, though Ferrari later raised its full-year guidance after beating Q2 expectations.

Ferrari's Luce EV fetches $40M at charity auction, setting a new car auction record
business19 days ago

Ferrari's Luce EV fetches $40M at charity auction, setting a new car auction record

A charity auction in California saw Ferrari's first electric car, the Luce, fetch $40 million—setting the record for a new car sold at auction and roughly 35 times its usual price—with proceeds going to the Ferrari Foundation's educational programmes. The special white-edition EV, designed with Sir Jony Ive, was launched amid mixed reactions to Ferrari's EV push as it competes with Tesla and Chinese makers; the buyer was not disclosed.

Ferrari Q2: Personalization and New Models Drive Momentum
finance1 month ago

Ferrari Q2: Personalization and New Models Drive Momentum

Ferrari reported Q2 revenue €1.94B, EBITDA €755M, and industrial free cash flow €275M, boosted by a richer model mix and a personalization push now representing over 20% of cars and spare-parts revenue. The order book extends through 2027, and management raised full-year guidance as Ferrari launches the electric Luce and the limited-edition 12Cilindri Manuale. Higher costs are expected in the second half (SG&A, R&D, depreciation), while U.S. deliveries were softer due to model transitions and longer personalization lead times, with stronger growth in Europe, the Middle East, and Africa."

China Demand for Ferrari Luce Pushes Deliveries to 2027 as 2026 Allocation Fills
business1 month ago

China Demand for Ferrari Luce Pushes Deliveries to 2027 as 2026 Allocation Fills

Ferrari’s first electric model, Luce, is drawing notable Chinese demand, with reports that orders in China could push deliveries to 2027 as Ferrari’s global 2026 allocation is said to be filled; in China the car is priced around 3.99 million yuan and deposits of 400,000–500,000 yuan are being requested. Early claims of an 88-unit “sellout” are attributed to dealer quotas rather than confirmed customer orders, and Ferrari aims to produce about 2,500 Luce units through 2030 with limited test-drives as regional data remains unconfirmed.

Ferrari’s Luce EV design backfires, blurring the brand’s identity
technology3 months ago

Ferrari’s Luce EV design backfires, blurring the brand’s identity

Ferrari’s first all-electric model, the Luce, developed with LoveFrom (Jony Ive/Marc Newson), debuted amid widespread mockery for a bland, mass-market look that clashes with Ferrari’s heritage, despite impressive specs (four motors, 1,035 hp, ~500 km range) and optimism from leadership. Critics—designers, officials, and investors—say the styling sacrifices brand identity, sparking stock dips and broad debate about Ferrari’s strategy as it eyes growth, including in China, while executives insist interest remains strong.

Ferrari's Luce EV Debuts Radical Two-Tone Design by LoveFrom
technology3 months ago

Ferrari's Luce EV Debuts Radical Two-Tone Design by LoveFrom

Ferrari's first electric model, the Luce, is a five-door, five-seat crossover with a four-motor setup, designed to maximize interior space and efficiency. Its standout feature is a two-tone exterior that visually separates the passenger cell from the shell, a look developed by LoveFrom (Jony Ive) and Mark Newson. The interior aims for coherence with the exterior and emphasizes aerodynamics, while the car carries a steep price around €550,000 (~$640,000) and has sparked mixed reactions.

Ferrari’s First EV Sparks Apple‑Style Backlash
business3 months ago

Ferrari’s First EV Sparks Apple‑Style Backlash

Ferrari unveils its first fully electric car, the Luce, a $640,000 four‑door sedan designed with Jony Ive’s LoveFrom that fans compare to an iPhone, prompting memes and a debate over whether the brand’s legacy can translate to EVs. Ferrari marketing frames it as a bridge between San Francisco and Maranello, but investors have pushed the stock down about 8% amid broader EV headwinds and subsidy cuts.

Luce EV Under Fire From Ferrari’s Longtime Leader
technology3 months ago

Luce EV Under Fire From Ferrari’s Longtime Leader

Ferrari's Luce EV has sparked controversy after former chairman Luca di Montezemolo warned that an electric Ferrari could 'destroy a legend,' even suggesting removing the prancing horse branding; the piece notes the car's radical design, branding options (Prancing Horse or Scuderia Shields), and the broader debate over whether this shift can maintain Ferrari’s identity while appealing to buyers.