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Luce

All articles tagged with #luce

Ferrari Q2: Personalization and New Models Drive Momentum
finance2 months ago

Ferrari Q2: Personalization and New Models Drive Momentum

Ferrari reported Q2 revenue €1.94B, EBITDA €755M, and industrial free cash flow €275M, boosted by a richer model mix and a personalization push now representing over 20% of cars and spare-parts revenue. The order book extends through 2027, and management raised full-year guidance as Ferrari launches the electric Luce and the limited-edition 12Cilindri Manuale. Higher costs are expected in the second half (SG&A, R&D, depreciation), while U.S. deliveries were softer due to model transitions and longer personalization lead times, with stronger growth in Europe, the Middle East, and Africa."

China Demand for Ferrari Luce Pushes Deliveries to 2027 as 2026 Allocation Fills
business2 months ago

China Demand for Ferrari Luce Pushes Deliveries to 2027 as 2026 Allocation Fills

Ferrari’s first electric model, Luce, is drawing notable Chinese demand, with reports that orders in China could push deliveries to 2027 as Ferrari’s global 2026 allocation is said to be filled; in China the car is priced around 3.99 million yuan and deposits of 400,000–500,000 yuan are being requested. Early claims of an 88-unit “sellout” are attributed to dealer quotas rather than confirmed customer orders, and Ferrari aims to produce about 2,500 Luce units through 2030 with limited test-drives as regional data remains unconfirmed.

Ferrari’s Luce EV design backfires, blurring the brand’s identity
technology4 months ago

Ferrari’s Luce EV design backfires, blurring the brand’s identity

Ferrari’s first all-electric model, the Luce, developed with LoveFrom (Jony Ive/Marc Newson), debuted amid widespread mockery for a bland, mass-market look that clashes with Ferrari’s heritage, despite impressive specs (four motors, 1,035 hp, ~500 km range) and optimism from leadership. Critics—designers, officials, and investors—say the styling sacrifices brand identity, sparking stock dips and broad debate about Ferrari’s strategy as it eyes growth, including in China, while executives insist interest remains strong.

Ferrari's Luce EV Debuts Radical Two-Tone Design by LoveFrom
technology4 months ago

Ferrari's Luce EV Debuts Radical Two-Tone Design by LoveFrom

Ferrari's first electric model, the Luce, is a five-door, five-seat crossover with a four-motor setup, designed to maximize interior space and efficiency. Its standout feature is a two-tone exterior that visually separates the passenger cell from the shell, a look developed by LoveFrom (Jony Ive) and Mark Newson. The interior aims for coherence with the exterior and emphasizes aerodynamics, while the car carries a steep price around €550,000 (~$640,000) and has sparked mixed reactions.

Ferrari’s First EV Sparks Apple‑Style Backlash
business4 months ago

Ferrari’s First EV Sparks Apple‑Style Backlash

Ferrari unveils its first fully electric car, the Luce, a $640,000 four‑door sedan designed with Jony Ive’s LoveFrom that fans compare to an iPhone, prompting memes and a debate over whether the brand’s legacy can translate to EVs. Ferrari marketing frames it as a bridge between San Francisco and Maranello, but investors have pushed the stock down about 8% amid broader EV headwinds and subsidy cuts.

Luce EV Under Fire From Ferrari’s Longtime Leader
technology4 months ago

Luce EV Under Fire From Ferrari’s Longtime Leader

Ferrari's Luce EV has sparked controversy after former chairman Luca di Montezemolo warned that an electric Ferrari could 'destroy a legend,' even suggesting removing the prancing horse branding; the piece notes the car's radical design, branding options (Prancing Horse or Scuderia Shields), and the broader debate over whether this shift can maintain Ferrari’s identity while appealing to buyers.

Ferrari's Luce Electric Debuts with Ive-Designed Aesthetics, Sparks Mixed Reception
technology4 months ago

Ferrari's Luce Electric Debuts with Ive-Designed Aesthetics, Sparks Mixed Reception

Ferrari unveils its first fully electric car, the Luce, a 1,035-horsepower five-seater with a 330-mile range, 0–60 mph in 2.5 seconds and a top speed near 200 mph. Designed with LoveFrom (Jony Ive and Marc Newson), it features a glass-and-aluminum look reminiscent of Apple products. Preorders begin in Italy by the end of May, with US deliveries planned for next spring; price is 550,000 euros (~$640,000). The reveal arrives as luxury automakers reassess EV timelines, and online reaction is polarized, praising the design from some and criticizing it from others; Ferrari’s stock briefly dipped after the announcement.

Ferrari's Luce Debuts as the Prancing Horse's Bold Electric Four-Door
technology4 months ago

Ferrari's Luce Debuts as the Prancing Horse's Bold Electric Four-Door

Ferrari unveils the Luce, its first four-door BEV designed with LoveFrom; the exterior polarizes but the cabin is stunning, featuring a pivoting infotainment screen and tactile aluminum trim. Powered by four motors for up to 1,035 hp from a 122 kWh 800V pack, with 350 kW charging and an estimated 330-mile WLTP range, plus advanced torque-vectoring and multiple drive modes; priced around €550,000 for Europe.

Ferrari unveils Luce, its first all-electric flagship with 1,000+ hp
business4 months ago

Ferrari unveils Luce, its first all-electric flagship with 1,000+ hp

Ferrari revealed Luce, its first fully electric car, a four-door, five-seat flagship developed with designer Jony Ive and LoveFrom, priced at €550,000 ($640,000). The Luce packs four motors for over 1,000 hp, a top speed above 310 kph, a range over 500 km, and a luxury interior, with deliveries due in Q4 2026 as Ferrari targets broader markets such as China while maintaining its high-end image.