Nike stock sinks to 11-year low as turnaround doubts mount

Nike shares fell to their lowest since 2014, slipping about 4% and wiping out over $200 billion in market value from their 2021 peak as doubts about a turnaround grow. Weak direct-to-consumer sales and a fresh analyst downgrade weigh on sentiment, with UBS noting July secondary-market prices for Nike and Jordan footwear fell year over year, signaling softer brand momentum before a sustainable growth recovery is seen.