Peloton introduces new tiered subscription pricing and app-only options.
TL;DR
Peloton has introduced a new free subscription tier for its fitness app, but most equipment-based workouts are now restricted to the more expensive App+ tier, which costs $24 per month. The existing App One tier, which costs $13 per month, limits users to just three equipment-based cycling, treadmill and rowing classes per month. The change means those who used the Peloton App to enjoy the company’s cycling and treadmill on their non-Peloton equipment will need to pay more to keep doing that. Peloton is also adding tutorials for strength training to its app.
- Peloton's revamped fitness app restricts most equipment workouts to new, more expensive tier Engadget
- Peloton aims to rebrand as a fitness company for all with focus on app, tiered subscription pricing CNBC
- Peloton Gym is a big step away from bikes — and it's completely free (EXCLUSIVE) Tom's Guide
- Peloton introduces three new app-only subscription tiers The Verge
- Peloton Launches Free, App One, App+ Subscriptions and Peloton Gym Feature Bloomberg
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