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Introducing Doritos' $65 nacho cheese-flavored alcohol

1 min read
Source: KABC-TV
Introducing Doritos' $65 nacho cheese-flavored alcohol
Photo: KABC-TV
TL;DR

Doritos is teaming up with Danish company Empirical to release a limited-edition spirit that tastes like their nacho cheese flavor. Priced at $65 for a 750ml bottle, the spirit is made using Doritos chips through a vacuum distillation process. While it may seem unconventional, the collaboration aims to generate curiosity and increase brand recognition. The companies recommend mixing the spirit with tequila or mezcal for cocktails, or enjoying it neat or over ice.

Topics:businessfood-and-beverage#alcohol#collaboration#doritos#food-and-beverage#limited-edition#marketing-ploy
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  1. Doritos releasing nacho cheese-flavored alcohol for $65  KABC-TV
  2. Doritos releasing nacho cheese-flavored alcohol  ABC7 News Bay Area
  3. Doritos unveils nacho cheese-flavored booze that costs $65 a bottle  Fox Business
  4. Doritos unveils nacho cheese-flavored booze, on sale this week for $65 a bottle  New York Daily News
  5. This long-beloved snack can now get you drunk  TheStreet

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