"Momofuku Relinquishes 'Chile Crunch' Trademark Amid Controversy"
TL;DR
Momofuku, the packaged goods brand spun out of chef Dave Chang's popular restaurants, faced backlash for enforcing its trademark on the term "chile crunch," leading to cease-and-desist letters to small businesses. Chang and Momofuku CEO Marguerite Mariscal announced on a podcast that they will no longer enforce the trademark, attributing the situation to a misunderstanding and expressing regret for any offense caused. They explained that the original enforcement was a protective move and that their decision not to defend the trademark opens them up to potential risk.
Topics:businessfood-and-culture#asian-american-food-community#chile-crunch#dave-chang#food-and-culture#momofuku#trademark
- Momofuku Says It Will No Longer Enforce 'Chile Crunch' Trademark Eater
- After community backlash, celeb chef David Chang will no longer enforce 'chili crunch' trademark CBC.ca
- Celeb Chef Chang Is Labeled a 'Trademark Bully' Newser
- This chili crunch company was sent a cease-and-desist by David Chang. The owner won't back down Yahoo Finance
- David Chang's Momofuku draws heat over its 'chile crunch' trademark The Washington Post
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