Dunkin' Launches Fall Menu with Free Espresso Drinks and Tiramisu Specials

Key points

• Dunkin' confirmed it is giving away one million free espresso drinks on Tuesday, August 25, starting at noon ET.
• The free offer applies to various beverages, including the Pumpkin Spice Signature Latte, and can be redeemed using the promo code 'EASYCHOICE' in the app.
• The 2026 fall menu, released on August 19, includes seasonal items like the Pumpkin Donut, Maple Sugar Breakfast Sandwich, and several pumpkin coffee variations.
• New limited-time drinks inspired by tiramisu include the Tiramisu Cloud Latte, Shakin' Espresso, Marshmallow Matcha, and Protein Latte.
• Dunkin' introduced the 'Earle-Y Riser Meal' in collaboration with influencer Alix Earle and Netflix, featuring a Shakin' Espresso, hash brown wrap, and Munchkins.

Background

This launch coincides with the release of Starbucks' Pumpkin Spice Latte, marking the start of the competitive fall beverage season. Previous promotional strategies by other chains, such as Raising Cane's National Chicken Finger Day, have shown that limited-time freebies and loyalty integrations effectively drive customer engagement and brand visibility during seasonal shifts.

Why it matters

The simultaneous release of fall menus by major coffee chains highlights the intense competition in the seasonal beverage market. Dunkin's strategy of combining a high-volume freebie with a high-profile influencer partnership aims to capture consumer attention and drive app engagement during a key revenue period.

What to watch

Consumers should monitor the Dunkin' app for the availability of the free drink code, as the one million limit may be reached quickly. The success of the tiramisu-inspired drinks and the Earle collaboration will likely influence future seasonal menu planning and partnership strategies for the chain.