"Plant-Based Meat Startups Enhance Products with Real Animal Fat for Authentic Flavor and Texture"

Startups in the plant-based meat industry are incorporating animal fats, collagen, and broth into their products to improve taste and texture, addressing the shortcomings of traditional plant-based alternatives. This shift comes after a decline in funding and consumer interest in purely plant-based meats, as well as challenges with taste, cost, and health perceptions. The addition of animal fats aims to enhance flavor and mouthfeel, potentially appealing to a broader consumer base and offering a more flexible approach to reducing meat consumption in the future.