Target faces backlash over removal of LGBTQ+ products during Pride Month.
TL;DR
Actress Rachelle Lefevre criticized Target for moving its "PRIDE" collection to the back of the store after backlash from conservatives. Lefevre accused the retailer of "trying to erase" LGBTQ+ people and engaging in "performative allyship." Target suffered a $9 billion market loss in just one week following the uproar over its LGBTQ+-friendly clothing line. The backlash included violent demonstrations, and Target moved the collection to avoid a "Bud Light situation." Lefevre encouraged LGBTQ+ individuals to find joy in their daily lives despite the criticism.
- 'Twilight' star Rachelle Lefevre slams Target for removing Pride collection New York Post
- LGBTQ+ brand creator ‘relieved’ after Target pulls his items off shelves due to online backlash CNN
- Why the Far-Right Is Targeting Target Rolling Stone
- Target's Pride Month boycott shows disturbing GOP plans MSNBC
- Dear Target: Please Ban the Threatening Customers, Not Your Pride Products Advocate.com
Want the full story? Read the original reporting
Read on New York Post