Bubble-sheet Freedom: The Double-Edged Joy of Endless Sandwich Customization

A Slate essay examines the rise of bubble-sheet, multi-option ordering at sandwich joints like Which Wich, celebrating the freedom to customize while warning that too many choices raise expectations and can lead to disappointment. Psychologists say more options fuel comparisons and regret; some chains counter with guided signatures to simplify decisions. The piece questions whether this era of customizable menus truly enhances dining or just increases decision anxiety.