1960s Grocery Prices Revisited in Today's Dollars

A look back at vintage 1960s grocery ads shows prices that seem tiny today, but inflation reveals a more mixed picture: some staples cost roughly the same after adjustment, while others are significantly pricier now. Examples cited include sirloin steak at 78 cents a pound in 1966 (about $7.95 today vs roughly $17.99 now) and eggs at 55 cents a dozen (about $5.60 today, with some current offers around $1.59), alongside cheaper butter, milk and ice cream post-inflation. The piece also recalls big 25-pound potato bags, oleo, and the S&H Green Stamps era, fueling nostalgia and social-media debates about true cost of living then versus now.