"Revolutionary Toilet Paper Design Unveiled by Mega-Brand"

Charmin has introduced a new design in its Ultra Soft toilet paper rolls, featuring a scalloped perforation line for easier tearing. The "Smooth Tear" design aims to address consumers' complaints about uneven tears. This is the first change in the perforation line in over 100 years for the brand. The new design has been in development for more than five years and will be available nationwide this month.