Wisconsin Repeats as America's Beer-Interest Leader for 2026

A new analysis of Google Trends search data ranks states by beer interest, with Wisconsin named America's top beer state for the second year in a row; the Midwest dominates the top ranks (Wyoming second, followed by Kansas, Nebraska and Iowa) and Pacific Coast states show lower beer-search activity. Brewers Association chief Bart Watson says regional beer culture and historic brand entry drive these patterns, while Michelob Ultra leads overall search interest and Stella Artois is most popular in several states. Experts note that search trends reflect interest and brand dynamics more than actual sales.