New York bans surveillance pricing based on personal data as digital price tags stall

New York lawmakers advanced a bill prohibiting using personal data to tailor prices for individual customers, effectively banning “surveillance pricing.” A companion bill to ban electronic shelf labels failed to pass in the Assembly. While the legislation protects loyalty programs, critics—including grocery groups and unions—warn it could disrupt legitimate discounts and prompt higher prices. The bills now go to Gov. Hochul for signature, with enforcement potentially by the Attorney General.