
FTC pushes for price transparency as personalized pricing faces scrutiny
The FTC proposes rules requiring retailers to disclose if and how they use shopper data to vary prices, signaling a crackdown on personalized pricing amid consumer concerns. The article notes that electronic shelf labels generally don’t adjust prices per individual shopper, while industry groups argue such practices could erode loyalty. Several states have already banned personalized pricing, with others considering similar laws, and watchdogs say disclosures alone may be insufficient without stronger protections.






