Target partners with Kendra Scott for exclusive holiday jewelry collection

Target has announced a strategic partnership with jeweler Kendra Scott to carry exclusive collections of affordable jewelry at about 150 stores and online. The first collection, consisting of over 200 items priced between $15 and $60, will be available from October 22, just in time for the holiday season. Target aims to boost sales and regain its sparkle after facing challenges such as inventory issues, decreased sales in discretionary items, and public backlash over its Pride merchandise collection. The retailer hopes to replicate the success it has had with beauty items by expanding into other categories like jewelry.