Brown-Forman and Pernod Ricard Explore a Merger-Style Partnership
Brown-Forman confirms it is in discussions with Pernod Ricard about a potential merger-of-equals-style partnership. If agreed and subject to customary approvals, the deal would create a global spirits leader with enhanced scale, a strong brand portfolio, and a balanced geographic footprint; no terms have been reached and there is no guarantee a transaction will occur. Brown-Forman will not comment further unless an agreement is reached.
