"Retailers Harness AI to Tackle Returns and Refunds"
TL;DR
Retailers like Perry Ellis and H&M are employing artificial intelligence (AI) to combat the issue of costly online returns. AI is being used to improve product descriptions and recommendations, target ads away from potential returners, and focus advertising efforts on customers more likely to keep their purchases.
- Retailers Enlist AI in Fight Against Returns The Wall Street Journal
- Here's a few tips to navigate those post-holiday returns, refunds and exchanges! News Channel 5 Nashville
- More retailers are charging fees for making returns WLTX.com
- From Amazon to Walmart, store return policies, gift deadline dates Tallahassee Democrat
- Surging ecommerce sales? That's good. But $82.1 billion returns? That's a headache for retailers – REJournals REjournals.com
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Read on The Wall Street Journal