Elon Musk's Twitter Goal: Unregretted User-Minutes and Praise for Airbnb CEO

Twitter CEO Elon Musk wants users to have no regrets for the amount of time they spend on the app, in an attempt to make the platform more profitable and lure in advertisers. Musk is pushing for Twitter to be "fun and interesting and informative" and is focusing on maximizing "unregretted user time" rather than just the total number of users. Musk asked users to vote on their opinion of minutes spent on the site, with 49.5% reporting a better experience, 15.9% saying it was the same, and 38.2% saying their regret of time spent on the platform had worsened. Users complained about increased shadow bans, reduced content visibility, and increased suspensions.