Meta introduces new monetization strategies for Reels on Facebook and Instagram.
TL;DR Summary
Meta is testing a new performance-based payout model for its Ads on Reels monetization program, expanding the program to more creators on Facebook and testing it on Instagram. Payouts will be based on the performance of public Reels, not the earnings of ads on Reels. The better a creator's Reel performs, the more they can earn. Meta is also testing a performance-based payout model for In-Stream ads on Facebook with a small group of creators.
- Meta reworks its Ads on Reels monetization program with a new performance-based payout model TechCrunch
- Expanding Ads on Reels Meta Store
- Meta is 'accelerating' plans to bring more ads to Reels on Facebook and Instagram Engadget
- Meta launches #MadeOnReels in India: All the key details Times of India
- Meta Tests Views-Based Creator Payments to Compete With TikTok Bloomberg
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