Meta introduces new monetization strategies for Reels on Facebook and Instagram.
Meta is testing a new performance-based payout model for its Ads on Reels monetization program, expanding the program to more creators on Facebook and testing it on Instagram. Payouts will be based on the performance of public Reels, not the earnings of ads on Reels. The better a creator's Reel performs, the more they can earn. Meta is also testing a performance-based payout model for In-Stream ads on Facebook with a small group of creators.