Twitter Launches Creator Payment Program Amid Growing Competition

Twitter has started paying creators on its platform with large audiences as part of its revenue sharing program, with one user receiving over $37,000. To be eligible for ad revenue sharing, users must be subscribed to Twitter Blue, have a Stripe account for payment, and have more than 5 million tweet impressions per month for the last 3 months. This move comes as Twitter faces competition from Meta's Threads app, which recently reached 100 million users. Twitter has threatened to sue Meta, claiming the app is a "copycat" and misusing its intellectual property.