
First Year of College Sports Revenue Sharing Yields $1.77 Billion in Direct Athlete Payouts
The inaugural year of direct revenue sharing in college athletics resulted in over $1.77 billion in payments to athletes, with an additional $582 million in approved third-party Name, Image, and Likeness (NIL) deals. While major programs like Ohio State and Texas A&M spent heavily, early-season results show that high spending does not guarantee success, as several top-budget teams have already suffered losses. The Senate recently passed the Protect College Sports Act, which would double the annual revenue-sharing cap, though the bill still awaits House approval.













