Twitter's Risky Moves: Free Verification, Musk's Valuation, and Un-Verified Users.

Twitter plans to charge a $1,000 monthly verification fee on organizations, exempting its top 500 advertisers and the 10,000 most-followed organizations with prior verification. This could impact smaller businesses' social media marketing strategy, as verification badges help establish legitimacy and credibility. Twitter's exceptions for its top advertisers may create an uneven playing field, with larger organizations having an advantage over smaller ones. Twitter's top 10 advertisers have spent 89% less on advertising over the past two months, contributing to the platform's "massive decline in advertising."