Troy Aikman advocates for authenticity in beer marketing.

NFL legend Troy Aikman, who owns Eight Elite Light Lager, took a shot at beer competitors amid the controversy over Bud Light's marketing campaign with transgender female influencer Dylan Mulvaney. Aikman tweeted a video trying to steer the conversation over to "what really matters" and emphasized the importance of authenticity in beer-making. Bud Light's marketing campaign has taken a toll on its customers and brand over the last month, with sales down by 23.6% compared to one year ago. Aikman's beer is only found in Texas, and a percentage of its revenue goes to charity organizations.