The 191st Oktoberfest opens in Munich with crowds in traditional dress filling beer tents as the mayor taps the first barrel, followed by parades, performances and a festive atmosphere captured in a photo gallery.
A new analysis of Google Trends search data ranks states by beer interest, with Wisconsin named America's top beer state for the second year in a row; the Midwest dominates the top ranks (Wyoming second, followed by Kansas, Nebraska and Iowa) and Pacific Coast states show lower beer-search activity. Brewers Association chief Bart Watson says regional beer culture and historic brand entry drive these patterns, while Michelob Ultra leads overall search interest and Stella Artois is most popular in several states. Experts note that search trends reflect interest and brand dynamics more than actual sales.
British police are investigating the theft of around 70,000 pints of Guinness stout; no suspects have been announced and investigators are appealing for information to help locate the beer.
The Pabst Brewing Company’s CEO has offered up to $20,000 for information leading to the recovery of 1,602 missing cases of Pabst Blue Ribbon beer, marking a unusual public reward in a corporate inventory mystery.
Authorities are investigating a series of thefts of Pabst Blue Ribbon beer at a Southern California warehouse, reviewing surveillance footage and pursuing leads as they search for suspects.
Montclair police are probing two beer cargo thefts totaling about $70,000 at an Anheuser-Busch distribution center, where fraudulent pickup documents were used to arrange shipments; one load bound for Tucson disappeared, while the second involved Anheuser-Busch and Pabst Blue Ribbon products. Investigators see similarities between the incidents and suspect a broker was involved, with no arrests announced and the case still active.
A company is offering a two-week window for the return of a truck loaded with 50,000 cans of Pabst Blue Ribbon, promising no questions asked to those who bring it back.
Two cargo-theft incidents at an Anheuser-Busch distribution center in Montclair, California involve a missing Pabst Blue Ribbon truck and about $70,000 in beer; police say the Aug. 17 thefts may be connected, with discrepancies in the trucking company, driver and vehicles. A first shipment (~$45K) bound for Tucson vanished, followed by a ~$25K fraudulent pickup; no suspects named yet. Pabst has urged tips and even set an unusual deadline to recover the truck as investigators probe potential links to a single operation.
A Montclair, CA, truck carrying about 40,000 pounds of Pabst Blue Ribbon beer was stolen. Pabst posted on social media setting an 18-day-44-minute deadline to return the vehicle, offering a reward and coordinating with authorities as the search continues.
A 30-year prospective study of 973 middle-aged Swedish male automotive workers finds that while higher total alcohol intake is associated with longer time to death and lower all-cause mortality, beer consumption is linked to higher odds of myocardial infarction and an earlier MI event; wine showed no significant association with MI, and no clear link to stroke. The study is observational with self-reported data and cohort-specific factors, so it cannot establish causation. Results should be interpreted cautiously, and larger, more diverse studies are needed.
Two divers recovered a 162-year-old bottle of Guinness Extra Stout London from the Mindoro shipwreck off the English Channel (sank 1864). Samples were sent to KU Leuven for study, with researchers noting a potential to recreate the beer if DNA recovery and cork integrity allow. Guinness Archive is coordinating with the divers, and the explorers believe more bottles may remain in the wreck.
A real-world study at the Lowlands Festival recruited 450 volunteers to see why mosquitoes bite some people more. Findings point to beer/alcohol consumption, cannabis use, not showering, sharing a bed, and higher levels of skin Streptococcus bacteria as linked to more bites, while diet and blood type showed no clear effect. Sunscreen appeared protective, and while repellents and protective clothing remain the best defense, the study highlights how everyday lifestyle can influence mosquito attraction—at least for the Anopheles stephensi species studied.
Natural Light revealed the CoolShed, a solar-powered walk-in beer cooler with a prize package including a fully built shed and more than $15,000 in beer money; the first 500 entrants receive beer money, and entries run through July 31 at NaturalLight.com/CoolShed. The cooler offers 250 cubic feet of cooling space, advanced temperature control, and heavy-duty shelving capable of holding dozens of cases of Natty.
Jason Kelce revealed at the American Century Championship that he drank well over 15 beers at his brother Travis Kelce’s and Taylor Swift’s wedding at Madison Square Garden, where he served as best man. He called it a “way over” 15, during a star-packed, NDA-protected celebration that reportedly drew about 1,000 guests and featured Adam Sandler officiating and 20-minute vows from the couple.
Budweiser is offering a $6 digital gift card to purchase a Budweiser for eligible consumers 21+ as part of celebrating America’s 250th birthday. To claim, verified entrants visit us.budweiser.com/americatab; the gift card arrives if verification succeeds. The offer is limited to a $150,000 tab and ends once that cap is reached, aligning with Fourth of July and semiquincentennial festivities. Other brands are running related Independence Day deals as well.