Adobe Launches Enterprise Tier with AI Tools and Product Analytics for Experience Cloud.

Adobe has launched the enterprise tier of its creative application Adobe Express, which includes access to Adobe Firefly, the company's generative AI tools. The offering is aimed at businesses looking to build brand content and social media posts without needing to master design skills. Adobe Express for Enterprise will be integrated with Adobe Experience Manager and will offer access to stock images, videos, fonts, and creative templates. Collaboration tools, including the share-for-review feature, are also included. The new offering is available in beta for Creative Cloud enterprise customers.