AI spending climbs as Apple and Amazon outline fresh plans

Tech giants are doubling down on AI investments even as consumer AI tools struggle to generate near-term profits. Alphabet and Meta posted weak free cash flow due to heavy AI spending, underscoring investor desire for tangible monetization, while Microsoft showed stock gains on AI momentum. Amazon and Apple touted new AI plans alongside solid core product demand; Apple warned of supply constraints and plans to overhaul Siri with Google’s Gemini, potentially monetizing higher usage, and both companies are continuing large AI spends this year. Google also highlighted wide adoption of Gemini (about 950 million monthly users). Overall, demand for tech remains strong, but investors want clearer paths to AI profitability and timelines.