Amazon's AWS Invests $100 Million in Generative AI Innovation Center.

Amazon's cloud unit, Amazon Web Services (AWS), is investing $100 million to set up the AWS Generative AI Innovation Center, which will help customers develop and deploy new kinds of artificial intelligence products. The center will link customers with company experts in AI and machine learning to build customized applications using the new technology. The goal is to help sell more cloud services, convincing clients to turn to AWS as they build new generative AI applications rather than Microsoft Corp.’s Azure or Alphabet Inc.’s Google.