Apple's New Product Category Fails to Impress Investors, Stock Price Drops

Apple's stock price dropped after the release of its virtual reality headset, Vision Pro, which was unveiled at the company's annual Worldwide Developers Conference. The headset is priced at $3,500 and will be available for sale in early 2024. Analysts predict that the device will initially appeal to "early adopters" and software developers, with future, lower-priced versions clicking within average consumers. The mixed reality headset allows users to interact with digital objects overlaid onto their surrounding environments, transforming the experience of apps like FaceTime, web search, and streaming.