"Apple's Secret Digital Advertising Empire Exposed as Google Antitrust Trial Concludes"

1 min read
Source: Yahoo Finance
"Apple's Secret Digital Advertising Empire Exposed as Google Antitrust Trial Concludes"
Photo: Yahoo Finance
TL;DR Summary

In a recent antitrust trial, a University of Chicago professor revealed that Google pays Apple a 36% share of the revenue it earns from search advertising made through Apple's Safari browser. The disclosure of this closely held secret has sparked speculation about the potential impact on Apple's revenue, with estimates ranging from $18 billion to $20 billion annually. If the government prevails in the trial and changes how such contracts work, it could have a significant negative impact on Apple's stock price. The trial is ongoing, and the outcome could open up new opportunities for Google's rivals.

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