"Elon Musk's X Launches Smart TV YouTube Clone to Pivot to Video"

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Source: Fortune
"Elon Musk's X Launches Smart TV YouTube Clone to Pivot to Video"
Photo: Fortune
TL;DR

Elon Musk's X is launching a television app for Amazon and Samsung smart TVs in an effort to compete with YouTube and pivot to a video platform, aiming to attract online influencers and advertisers. The move comes as X seeks to expand its presence in the streaming video market, but the platform has faced challenges, including a decline in users and advertisers, as well as a significant drop in valuation. Despite these hurdles, Musk is determined to compete with YouTube and is focusing on attracting content creators and enhancing ad revenue streams.

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