Ford's Bronco Filson blends luxury, rugged workwear, and Braptor power in a premium off-roader

Ford teams with Filson to launch the 2027 Bronco Filson, a luxury off-road flagship that merges Filson-inspired interior and cargo bags with Ford’s rugged engineering, including a tuned twin-turbo 3.0L EcoBoost (Braptor) delivering about 418 hp and 440 lb-ft, enhanced wind/noise reduction, ventilated front seats, heated rear seats, a Bang & Olufsen audio system, 5G/Wi‑Fi, a 12-inch touchscreen, 360-degree camera, and standard Sasquatch package with 35-inch tires and GOAT modes. It features distinctive exterior details and removable roof, with a First Edition in Iron Sands Copper Metallic; pricing isn’t announced and deliveries arrive early next year while orders open this fall.